India’s fashion industry continues to expand alongside the country’s digital transformation. While contemporary and western apparel segments have grown steadily, ethnic wear remains a cornerstone of consumer demand. Weddings, religious observances, festive gatherings, and family celebrations ensure that traditional attire maintains long-term relevance. Within this evolving retail land... https://aiden-markram-family29741.liberty-blog.com/40400351/the-fashion-station-positioning-within-india-s-specialized-ethnic-wear-e-commerce-segment
The Fashion Station: Serving India’s Ethnic Wear Demand Through A Digital Platform
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