Publishers Use an SSP to manage their ad inventories. SSPs take the final call on deciding which ads to serve depending on the bids. Keep rein mind that the vast majority (90%+) of programmatic advertising uses this Wahrhaft-time bidding process, although there are several other ways types of programmatic buying. https://native-ads00987.howeweb.com/28795224/alles-über-mobile-werbung